Anonymous / 2008-11-11 00:00:00

EBOOK BUSINESS CORRESPONDENCE ***


Produced by Andrea Ball, Charles Franks, Juliet Sutherland,
and the Online Distributed Proofreading Team


BUSINESS CORRESPONDENCE

VOLUME I

HOW TO WRITE THE BUSINESS LETTER: _24 chapters on preparing to write
the letter and finding the proper viewpoint; how to open the letter,
present the proposition convincingly, make an effective close; how
to acquire a forceful style and inject originality; how to adapt
selling appeal to different prospects and get orders by letter--
proved principles and practical schemes illustrated by extracts from
217 actual letters_


CONTENTS
BUSINESS CORRESPONDENCE
VOLUME I

PART I
_Preparing to Write the Letter_
CHAPTER
1: What You Can Do With a Postage Stamp
2: The Advantages of Doing Business by Letter
3: Gathering Material and Picking Out Talking Points
4: When You Sit Down to Write

PART II
_How to Write the Letter_
5: How to Begin a Business Letter
6: How to Present Your Proposition
7: How to Bring the Letter to a Close

PART III
_Style--Making the Letter Readable_
8: "Style" in Letter Writing--And How to Acquire It
9: Making the Letter Hang Together
10: How to Make Letters Original
11: Making the Form Letter Personal

PART IV
_The Dress of a Business Letter_
12: Making Letterheads and Envelopes Distinctive
13: The Typographical Make-up of Business Letters
14: Getting a Uniform Policy and Quality in Letters
15: Making Letters Uniform in Appearance

PART V
_Writing the Sales Letter_
16: How to Write the Letter That Will "Land" the Order
17: The Letter That Will Bring An Inquiry
18: How to Close Sales by Letter
19: What to Enclose With Sales Letters
20: Bringing in New Business by Post Card
21: Making it Easy for the Prospect to Answer

PART VI
_The Appeal to Different Classes_
22: How to Write Letters That Appeal to Women
23: How to Write Letters That Appeal to Men
24: How to Write Letters That Appeal to Farmers

What You Can _Do_ With a
POSTAGE STAMP
PART I--PREPARING TO WRITE THE LETTER--CHAPTER 1

_Last year [1910] fifteen billion letters were handled by the post
office--one hundred and fifty for every person.
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Parts: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20