Sans-Serif Fonts Are Better for the Web
Look at the big, text-heavy sites on the Web, such as CNN, MSNBC, or
Amazon. See how just about all of them use sans-serif fonts? The small
details of serif fonts provide useful additional visual information when
you??™re reading print, but the inherently low-resolution world of the screen
does not render serifs well, especially at smaller font sizes.
If you are new to Web design, I recommend using sans-serif fonts, at least
while you gain some experience using serif fonts. Sans-serif fonts look crisper
and more professional. Simply changing from the default Times served up
by virtually all browsers to a sans-serif font is the easiest and most effective
single thing you can do to make your site look more professional.
Exploring Font Families
In the world of print, you can use just about any font family you
want. You purchase and install the font on your computer if it??™s not
already there, and you use it in the design of your document. When
your design is complete, you output your document in PDF format
so that the fonts are converted to vectors (outlines), and you??™re done.
In print, you can work with any of the thousands of available fonts
because you have control over them all the way to the printing press.
On the Web, you simply don??™t have this freedom of choice as far as
fonts are concerned.
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