The big number at work is goal conversions. Everything else is
designed to support that.
ONLINE ADVERTISING
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15
APPENDIX RESOURCES
This book would not have been possible without the research, testing, and publishing of
hundreds of other marketers, designers, and authors who have graciously shared their wisdom.
While there are countless books, blogs, articles, and analyst groups that could have
made it into this appendix, this list has been designed to highlight the most useful material
available.
General web design
Books
CSS Mastery: Advanced Web Standards Solutions, by Andy Budd, Simon Collison,
and Cameron Moll (friends of ED, 2006).
Don??™t Make Me Think: A Common Sense Approach to Web Usability, by Steve Krug
(New Riders, 2005).
Information Architecture for the World Wide Web: Designing Large-Scale Web
Sites, by Louis Rosenfeld and Peter Morville (O??™Reilly Media, 2006).
The Principles of Beautiful Web Design, by Jason Beaird (Sitepoint, 2007).
Prioritizing Web Usability, by Jakob Nielsen and Hoa Loranger (New Riders, 2006).
The Zen of CSS Design: Visual Enlightenment for the Web, by Dave Shea and Molly
Holzschlag (Peachpit, 2005).
Pages:
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682
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685
686
687
688
689
690
691
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693
694
695
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705