Industry news: Certain companies are very dependent on their industries, and fluctuations
and trends within the market are important to monitor and analyze. A
company that brokers commercial power, for instance, has to keep a close eye on
gas prices and electricity indices.
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2. Heidi Anderson, ???Email Versus Direct Mail: A Head-to-Head Test,??? ClickZ, September 19, 2002
(www.clickz.com/showPage.html?page=1465331).
3. MarketingSherpa Email Benchmark Survey, November 2006.
4. Nielsen Norman Group, ???Email Newsletter Usability??? (www.nngroup.com/reports/newsletters/
summary.html).
Product and service announcements: Newsletters are a great avenue for announcing
new product releases or service offerings, especially when used in combination
with other media and traditional advertising.
Regular features: Newsletters published on a schedule might have tips and tricks,
employee profiles, interviews, or other content that appears within a regular
column.
In-depth article teasers: Rarely are full articles published within a newsletter; the
format simply does not support the extended text. Instead, article excerpts are provided,
along with a link to the complete version hosted on a website.
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