nhai.com??™s description from the ODP, not the description provided in the site??™s
metadata.
Press release and article sites. Almost every company produces some volume of content
that is intended for public distribution. This includes articles, press releases, how-to
instructions, and more. Traditionally, this content has been relegated to the corporate site,
waiting for people to stumble upon it through a search. While it is good practice to host
this material, distributing the text via the broader Web helps cast a net of content that not
only builds interest and name recognition in the authoring company, but builds a network
of incoming links as well.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
306
17. www.seocompany.ca/directory/free-web-directories.html is a good list of directories;
www.best-web-directories.com is also a good source.
Figure 13-7. The ODP attempts to catalog the Web through a manual editorial process.
Take press releases. Certainly every public company writes and publishes them??”they are a
staple of the investment media??™s diet. While it??™s a good practice to publish press releases
on the website for casual browsers to discover, and while there is a chance a release may
get picked up by an online or printed publication, the wait-and-see model is anything but
efficient.
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