2 In fact, a study from iProspect revealed some more interesting statistics:3
62 percent of people click on one of the top ten results.
90 percent of people click a link within the first three pages.
41 percent of people will change their query if they do not find a satisfactory result
in the first page of results. 88 percent will do the same after the first three pages.
82 percent will start a new search using additional keywords because they trust the
search engine to deliver the correct results if given more detail, rather than trust
their original choice of keywords.
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1. iProspect, ???iProspect Search Engine User Attitudes,??? April??“May 2004 (www.iprospect.com/
premiumPDFs/iProspectSurveyComplete.pdf).
2. Oneupweb, ???Target Google??™s Top Ten to Sell Online??? (www.bb2e.net/google_topten.pdf).
3. iProspect, ???iProspect Search Engine User Behavior Study,??? April 2006 (www.iprospect.com/
premiumPDFs/WhitePaper_2006_SearchEngineUserBehavior.pdf).
Clearly, appearing in the top ten results matters. This is where SEO comes into play, and
where an investment of effort and patience can have huge dividends.
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