Buy.com??™s privacy policy is almost 7,500 words and 6 printed pages.
Privacy policies are a sign of the times. Because there is such a concern for how information
is handled, especially on the Web, it is more important than ever for corporations to
be proactive in their messaging and approach, and to explain their policies in the clearest
language possible. Many readers make an effort to educate themselves on the host??™s policies
before giving information away.
For more information about website security and information privacy in general, there are
numerous websites and books designed to guide businesses toward more responsible
action. For news, Privacy.org is a great starting point;12 for more detailed resources, the
Anti Spam League has a fairly dense website as well.13 The Federal Trade Commission (FTC)
also provides a good place to learn more about privacy on the Web.14
Summary
While legalese is an annoying and often troublesome area for businesses to contend with,
it is a necessary part of conducting business on the Web. When a corporation makes an
effort to polish its language and eliminate ambiguous loose ends, it comes across as a far
more professional and competent organization, regardless of whether the user agrees with
the terms of use or privacy policy.
Pages:
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548