Clouding
policies behind heavy language will earn little trust.
A privacy policy should span whatever length is needed to accurately transcribe the company??™s
practices. A single paragraph can be enough, but there are times when several
pages are needed.11 No matter what the length, it should cover a few key items of interest:
Outline exactly what information is stored: For simple sites without interactivity or
e-commerce options, this may include nothing more than traffic logs in the server.
Beyond that, explain that anyone signing up for a newsletter has their e-mail
stored, and anyone making a purchase has their shipping address and possibly their
credit card information saved as well.
Detail how that information is used: As an example, inform readers that generic
server logs??”which do not contain any private information??”are used to improve
the website design by analyzing traffic patterns and browser statistics. Explain how
e-mail addresses are used. If they are not utilized for anything beyond their primary
purpose (such as a newsletter), explain that; by contrast, if they are sold to the
Canadian mafia as fodder for their Viagra spam cannons, explain that as well.
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