The study can be read here: http://web1.forrester.com/ER/Research/Brief/
0,1317,13484,00.html.
less-than-savory purposes, like mining traffic information for targeted marketing, selling
e-mail addresses to marketers, and more. Whatever the case, every business should have a
privacy policy statement that outlines exactly how the information is being used.
Privacy policies (sometimes called privacy statements) do not have to be written by
lawyers unless the company thinks there may be some legal tripwire that needs to be identified.
For instance, if a business collects e-mail addresses for a newsletter and then resells
those addresses to a direct marketing firm, that information needs to be clearly laid out in
the privacy policy without any ambiguity. In this case, an attorney practiced in writing
legalese will be able to craft language that leaves nothing to interpretation.
A privacy statement should always be written in as plain a vernacular as possible. There is
a very good chance that people will seek this information and read it with acute interest,
because many are legitimately concerned about how their information gets used.
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