Privacy policy
The Web has introduced a whole new set of privacy issues. Because information is stored
electronically on networked computers, the theft and misuse of that information becomes
much more appealing to those looking to turn a profit at the expense of others.
E-commerce took years to fully gain the public??™s trust, because there always seemed to be
some story about credit fraud, identity theft, and lost information. Couple that with the
complete breakdown of e-mail security and the problem of spam, and it??™s clear why privacy
remains a hot point of discussion.10
The reality is that most companies are on the level, and very, very few abuse the information
they keep about their customers and their website visitors. However, to gain
consumer trust, even the most ethical and responsible firms need to explain their policies
and how they are maintained. A few companies do use the information for legal but
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10. The Forrester study ???Privacy Concerns Cost eCommerce $15 Billion,??? by Christopher M. Kelley,
shows that not only are the vast number of respondents ???somewhat??? to ???extremely??? concerned
about privacy, but well over half believe that the government should regulate online privacy
laws.
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