First, the footer of the site
presents an opportunity to reference the link persistently across the site without being
obnoxious. People expect that type of link on the bottom of the page; in fact, if someone
were to specifically look for the terms of use, the footer is probably the first place they
would look.
Beyond that, terms of use should be linked whenever it makes sense in the context of the
page. For instance, if the visitor is signing up to be a member of the company??™s forum, they
should be required to read the terms of use??”which often includes provisions for usersubmitted
content??”before becoming a member.
The terms of use should encompass only one page. Long pages can be made more usable
by providing an inline table of contents, like Sun Microsystems did for their terms of use
(shown in Figure 12-4). The links simply go to a block of content further down the page
that has a complementary link to send the visitor back to the top of the page.
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9. www.creativecommons.org
Figure 12-4. Websites with long terms of use can use a table of contents and inline links to help
users jump to their area of interest.
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