There is no point in making
the content look like legalese, with convoluted terms (severability always raises some
eyebrows) and ALL CAPITAL LETTERS THAT LOOK IMPORTANT BUT ARE ACTUALLY VERY
HARD TO READ. Since the concept of terms of use on a website is not going away anytime
soon, incorporating regular, human-readable language will encourage people to actually
consume and understand what is being said.
Special licensing of content
Some companies choose to offer their content through a specific license that dictates how
the content can be used, from distribution to editing to republishing. These licenses do
not conflict with copyright attribution??”the company still retains full copyright to all material,
and can change the license at any given time??”but they can conflict with the terms of
use if these already determine how the content can be used.
Most companies will not choose to license their content for competitive reasons. On the
other hand, nonprofit groups, churches, and other organizations may want to offer their
material to the public at large legally, and the GNU and Creative Commons licensing
schemes are the best avenues for this.
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