Figure 11-10. Many companies, both corporate and consumer,
have fun with their doomsday page.
Summary
Solid, thoughtful, and well-executed contingency design is imperative to the success of a
corporate website. Being able to anticipate different user actions and meet their needs in
times of uncertainty goes a long way in building confidence and loyalty among visitors. A
company that fails to pay attention to the small details of its website, intentionally or not,
is sending a message of poor quality to the unfortunate soul who has the bad luck of running
afoul of the system. Helpful content in error pages, well-designed search functionality,
and thorough form errors can quickly set users back on the right path, spurring them
to spend more time with your proper content.
CONTINGENCY PLANNING
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12 LEGALESE
Although most of the denizens of the Web appreciate the cascade of free information that
makes its way online everyday, most of that content is attached to corporate interests and
copyright law. While companies and individuals regularly publish information for anyone
to consume, the strict regulations surrounding the ownership of text, images, and more
that govern the physical world generally translate right into the digital one.
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