Perhaps we??™re all unconsciously expecting the Internet to implode and lose the
data, or maybe we just like to put things in manila folders and filing cabinets, but when
money changes hands, people like to have a printed receipt. Some pages even have no
purpose except to be printed, like a shipping label using FedEx??™s online system.
Print-ready pages are, unfortunately, a throwback to old-school development techniques,
and are rarely applicable to everyday websites, especially corporate sites. When websites
were built with tables, the design was rigid; width and height definitions for every spacer
pixel ensured that the design had about as much wiggle room as Hannibal Lecter in his
straightjacket. Printing these pages, however, was a crapshoot. Layouts fell apart in different
browsers, background colors disappeared, text overlapped onto images, and half the
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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7. According to the December 2006 report from the Center for Paper Business and Industry
Studies, production levels for North American and European paper companies are down several
points in all categories.
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