These should be
explicitly marked along with their file size; a potential prospect will not be happy
when they click a promising link only to be forced to download a 17 MB
PowerPoint file.
These items are not a la carte, nor are they conflicting; they should all be employed for the
best possible design. Usability is paramount to this area of the website??”users have no
interest in anything but finding their content, so make it as easy as possible to scan the
results. For a good example of a search results page, see Figure 11-6. This site meets
almost all of the preceding criteria, including small details like a clean, readable URL.
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Figure 11-6. This site has very well-designed search results.
Handling errors in forms
If there??™s one theme to this chapter, it??™s ???prepare for everything.??? Some people will never
land on the right page, read the right content, or follow the correct path of links you have
carefully set out. However, it is possible to prepare a website for the unexpected detours
and errors users often encounter, which is the whole point of considerate 404 error pages
and well-designed search results.
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