Most major search
engines also follow these simple guides. These companies have invested millions into user
testing and interface research, so when in doubt, follow the lead of Google and MSN:
Present a search box: When a user lands on the results page, they are either going
to find what they want or try again. Present a search box near the results so they
don??™t have to scan the entire window if they want to change their terms.
Clearly differentiate between search results: Chances are a keyword string will
return multiple possibilities, each represented by a short blurb and presented in
one long column. These should be designed to clearly stand apart as unique items,
not as a continuous run-on block of text. Careful typography and subtle design elements
like horizontal rules and indentation can help visually delineate individual
results.
Highlight the search term: Inside each search result, highlight the text that matches
the query so people can quickly see where it sits in relation to other text. The highlight
might be bold or a different color.
Repeat the search term: Echo the query string at the top of the page so users are
reminded of exactly what they typed.
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