Internal searching is simply another way of getting around a site. Some people might
chose to drill down through a predetermined hierarchy, hoping they can find the content
they want without backtracking too many times. Others will conduct searches. The scope
of the search, the efficiency of the results, and the design of the results data all contribute
to the overall usability of the search function. If executed poorly, it may as well not exist,
because it??™s just going to frustrate visitors and send them back to the global menu.
For developers and site owners not wanting to delve into the technical aspects of
implementing search, Google offers a simple solution called Custom Search Engine.6
By entering a few parameters, anyone can create a targeted search widget that only
scours defined domains. Simply paste the code Google provides into your site and
you??™re off and running. These custom search engines take advantage of the search
engine??™s algorithms and speed, but the downside is that users might be put off when
they encounter a search results page branded by Google instead of the host company.
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