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4. This number is based on Technorati??™s ???State of the Blogosphere??? posts, which can be found at
www.technorati.com/weblog/blogosphere.
5. As an interesting footnote to people??™s addiction to search engines in general, it??™s always fun to
review Google??™s year-end review of search-related stats. In their 2006 Zeitgeist (www.google.com/
intl/en/press/zeitgeist2006.html), four of the top ten searches??”Bebo (#1), MySpace (#2),
MetaCafe (#4), and Wikipedia (#6)??”are in fact stand-alone domain names, meaning that it
would have actually taken less time to type in the domain than search in Google, but millions
of people used Google anyway, simply out of habit.
At this stage of the Web??™s evolution, there is really no point in not adding search functionality
to a website. Consider Figure 11-3. This company??™s site has well under 100 pages of
content, which are organized efficiently in the menu structure, but they still include a
search function??”not as a defensive technique to compensate for shoddy navigation, but
rather to complement the traditional menu.
Figure 11-3. This company has a relatively small website, but chooses to include a simple search box
to complement the traditional navigation.
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