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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"

This gives the user an immediate, familiar route to find
the page they want, and if the search function works well, it will probably be a
clean fix.
4. Enable feedback: There is a chance that the person is intimately familiar with the
company website, and they really think that the missing page should be there. In
that case, it??™s important to provide a means of contacting the webmaster directly to
report the issue; this can be done through a direct e-mail link or a short form.3
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
248
3. Ian Lloyd wrote a good article for A List Apart called ???The Perfect 404,??? in which he detailed a
method for providing a single button to report the missing page. You can find the article at
www.alistapart.com/articles/perfect404.
Figure 11-2. This 404 page provides an explanation of why the user might have encountered the
error and some means of finding the content they were looking for, plus a link to the contact form
where they can report the missing content.
Once your error page is built, it??™s a simple matter of loading it onto the server. Many CMSs
natively support custom 404 pages inside their engines, but for many websites, an error
page will simply be a static HTML file referenced by the server.


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