When people encounter any of this missing content, they usually stumble into a
404 Not Found error, the HTTP status response code for a page that is MIA. This usually
elicits a colorful four-letter word from the user.
The best thing to do for missing content is make every effort to ensure that it??™s not missing
to begin with. A large part of avoiding 404 pages is setting up redirects to new locations
if the content was moved, or directing people to a page explaining the reasons why
the content was taken down. Unfortunately, there are some situations that are simply out
of the web designer??™s control (like a person typing in the wrong URL); in those cases, a
well-designed 404 error page becomes a corporation??™s saving grace.
Most 404s are bleak, server-generated pages that contrast sharply with the rest of the site.
Simply having a 404 page that matches the design of the website is a massive first step forward
in usability??”it immediately puts people at ease, and presents a friendlier environment
for explaining exactly what went wrong. Once you have established design
continuity, it??™s time to start adding some content.
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