Contingency planning for a corporate website is a priority because it directly affects the
perception of your business. The better you can lead your visitors to the light after they
stray off the main path, the more they will appreciate your consideration and willingness
to help them find the content they??™re looking for. When planning, designing, and developing
your corporate site, consider the reasons why someone would need help on your
website:
They find something that is broken: This might be a bad incoming link (they arrived
from another site), a bad internal link, a misbehaving script (either on the server or
in the client with JavaScript), serious display issues (???Why does this site not look
right in Netscape 3????), or outdated or incorrect content. Pieces of a site that are
broken are a direct result of human error somewhere along the development
line??”at some point, someone screwed up.
They can??™t figure out what to do: Your links may be sound, your scripts triplechecked,
and your CSS optimized for browsers that never made it out of the ??™90s,
but for whatever reason, the user can??™t figure out how to use your website.
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