Smart marketers keep their eyes on the horizon, and the smartest are
already preparing for the next revolution??”mobile access.
CUSTOMER SUPPORT
239
10
9. www.microsoft.com/mspress/books/6074.aspx
10. http://en.wikipedia.org/wiki/Ad_nauseam. Nothing like a little ???proof by assertion.???
The mobile Web has been long heralded. Before mobile phones became small enough to
fit in a pocket, techies and gadget nerds predicted full media access, from commercialfree
television to movies on demand to lightning-fast Internet access. Today, these are all
real features of most devices. But general acceptance has not been smooth. In the case of
TV and film, licensing issues clogged the delivery; in the case of the Internet, the obscenely
small screens of cell phones and PDAs have hindered the viewing of traditional websites,
leading to very slow adoption.11
Designing for the mobile Web is different than traditional web design, but companies who
support mobile access now??”especially in their support portal, where legitimately useful
content is housed??”will have a sharp competitive advantage as the trend reaches critical
mass in the consumer realm.
Pages:
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470