A layer defines how to display the geographic data
it references and where that data is located in your database.???8
The language is clear, concise, and descriptive. The bold terms (styled this way by the ESRI
writers) are not found in everyday language, but are necessary to convey the information
effectively. In fact, each bold word is actually a hyperlink that takes the user to that specific
term??™s entry inside the knowledgebase??™s glossary. At first glance, a user??™s cerebral cortex
might scramble in fear when they see a term like ???triangulated irregular
network?????”until they realize a definition is a mere click away.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
238
7. Charlene Li, ???Creating Good Online Content Experiences: Usability Beats Unique Content,
Hands Down,??? Forrester, October 24, 2006 (www.forrester.com/Research/Document/
0,7211,39495,00.html).
8. ESRI, ???Adding layers to a map??? (http://webhelp.esri.com/arcgisdesktop/9.2/
index.cfm?TopicName=Adding_layers_to_a_map).
Microsoft, keeper of one of the deepest libraries of technical knowledge in the world,
publishes the Microsoft Manual of Style for Technical Publications,9 a detailed tome that
describes ad nauseum the nuances of writing technical documents,10 from using technical
terms consistently to accurately describing user actions as they navigate software.
Pages:
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