At some point, one of them is going to
visit the company website looking to solve a problem, and whether they realize it or not,
they are going to judge the company heavily based on their experience. Businesses that
handle support well have a huge competitive advantage.
The Web provides an opportunity for companies to answer customer questions before the
customer actually makes contact, dramatically decreasing staffing costs and headaches
from both parties. A large percentage of people ask the same few questions over and over.
Providing even rudimentary information can empower customers to find their own
answers, even if it??™s as little as a short FAQ that handles these common queries.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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The ROI of support
ROI (return on investment) is a principal number in the world of business. When it can be
quantified, it is represented by a single percentage number and accompanied by the length
of time it took a company to reach that particular ROI (e.g., Acme Textiles saw a 154 percent
return on their investment after only three weeks). For CEOs, CFOs, CIOs, and other company
leaders, it can be the ultimate bottom line.
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