)
Summary
As of late 2006, about 8 percent of the Fortune 500 companies are blogging in some
capacity, and this number is only growing.20 Even though many of the benefits of a corporate
blog are difficult to quantify, the pros overwhelm the cons with such conviction that
it seems only a matter of time before all businesses will add some sort of blogging activity
to their website. As the general web community becomes increasingly savvy and more willing
to have its voice heard in online discussions, it is up to individual corporations to leverage
this new model of thinking into a proactive communication vehicle.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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19. http://googleblog.blogspot.com/2005/01/preventing-comment-spam.html
20. Fortune 500 Business Blogging Wiki (www.socialtext.net/bizblogs/index.cgi)
10 CUSTOMER SUPPORT
It??™s difficult to imagine that in less than a generation, the Internet has revolutionized how
companies exist in the marketplace??”how they are created, where they spend their marketing
dollars, how competition is analyzed, and how they support their existing customer
base. In the dark ages before the world became networked, customers had to rely on
phone and mail.
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