Ugly comments
are on topic, but intensely negative in nature; personal attacks, flame wars, and outright
slander all fit under this black umbrella. The bad comments are the biggest nuisance
to writers??”they are off-topic, impersonal, and usually auto-generated by scripts. They are
better known as comment spam.
Blog administrators need to be proactive in the management of comments. This is a twopronged
initiative. The first order of business is addressing the live audience (i.e., real
people), and the second is combating the ever-growing wave of comment spam.
Moderating the human element
Thankfully, on most blogs, the readership rarely crosses the line from benevolent populace
to malicious mob. People generally understand the need for civility, humility, and levelheaded
conversation in blog comments, and it??™s a small minority who deviate from that.
Working with your audience to maintain a positive commenting environment is not difficult,
but it takes assiduousness and patience.
The most important thing to be done outright is post your commenting policy right next
to the submission form so that all readers are well aware of what you will and will not tolerate.
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