Always link directly to a cited document.
Staying true to these simple guidelines will produce stronger content, consistency in writing,
more involved community management, and more faithful readers. People want to
know that they are on a site that respects them.
THE CORPORATE BLOG
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16. Charlene Li, ???Blogging: Bubble or Big Deal? When and How Businesses Should Use Blogs,???
Forrester, November 5, 2004 (www.forrester.com/Research/Document/0,7211,35000,00.html).
Comments and comment moderation
While the idea of a public journal was an intriguing idea, it was the widespread adoption
of soliciting comments from readers that rocketed blogs into the upper stratosphere of
popularity. Millions of blogs later, comments are so ingrained into the technology that the
ideas of weblog and reader response have become synonymous??”in other words, a blog
without comments is hardly a blog. However, any new paradigm on the Web has its angels
and devils.
There are basically three different kinds of comments: the good, the ugly, and the bad.
Good comments are constructive, thoughtful, relevant, and personal; they are what the
pioneers of the technology envisioned when they first built a response form.
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