Always link to the page you??™re discussing, not the root of the site. For instance, if referencing
the book review of Web Standards Solutions on graphicPUSH, do not just link to
www.graphicpush.com; instead, send readers to www.graphicpush.com/book-review-webstandards-
solutions. Save users that extra step of searching.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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Finally, do not launch a new browser window with links to outside sites. It smacks of bad
usability (breaking the Back button for starters) and insinuates that users cannot be
trusted to return without having the site sitting underneath the new window. If people
want to return to a site, they will find a way??”it is exactly what the browser??™s Back button
was designed for.
Respect your employer. Since this is a corporate blog hosted by your employer, respect
them when writing. Forrester, a research firm, conducts quite a bit of research on blogging,
and published a paper called ???Blogging: Bubble or Big Deal???? in 2004 (this paper has
since been released for free). Within that short paper, Charlene Li, the author, crafted six
policy items for corporate blogging:
1.
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