It just needs to be original. This could range from a simple observation
to complicated analysis.
Reactionary writing is the other side of the argument. Someone says, ???The sky is blue,??? and
50 other sites will jump on the original thought with agreement, argument, disinterest, and
more. One site will say, ???Yes, it??™s blue, but it also has white clouds,??? another will claim, ???My
sky is not blue, it??™s black,??? and still another will say, ???Who cares what you think????
Reactionary writing is a critical part of the Web. It shows that other people are reading
what you write and care enough to post their own thoughts.
There are several substantial benefits to original content over reaction-based entries.
People want to read new material, and a blog will develop a loyal audience if it continually
publishes original, thought-provoking content. Also, a fresh thought is much more likely to
attract incoming links. This not only leads more readers to the site, but substantially boosts
search engine mojo.
The best blogs have a combination of original thoughts and reactionary writing. This mixes
up the content and demonstrates variety in thinking.
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