Information related to the writers of the blog: Since this might include either a
team or an individual, the range of topics could span from personal notices (???Hey,
just got a new laptop!???) to important team announcements (???We??™re finally launching
this product we??™ve been working on for three years.???).
Thoughts about the industry: This is where most bloggers head. Since there??™s only
so much a person can write about their own company and its accomplishments, it??™s
only a matter of time before industry analysis and news coverage makes its way
into the blog. This is a nearly infinite space for blog punditry to thrive.
THE CORPORATE BLOG
213
9
Original thoughts vs. reactionary writing
As a blog writer, you have two paths to take when you sit down to compose a new entry.
You can either create something original, or you can react to someone else??™s thought.
Neither is wrong, and neither is more right than the other. In fact, both have their advantages.
An original thought does not need to be the next 95 Theses nailed to the blogosphere??™s
door. It doesn??™t even have to shake the foundation of society or even rattle the cages of
others in the community.
Pages:
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422