He accepts comments and
responds to reader feedback, and conveys his thoughts with personality and clarity.
Although many would no doubt find his writing in questionable taste for a CEO of a multimillion
dollar company, no one would say Mr. Parsons is boring.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
212
14. www.scobleizer.com
15. www.bobparsons.com
Figure 9-9. Bob Parsons, CEO of Go Daddy, writes a popular blog.
Topics and themes
Depending upon your point of view, corporate blogs are in the envious position of being
able to narrowly focus the content. Individual bloggers have free reign over their
content??”they can write about their cat, their job, their girlfriends, their hobbies, and
whatever other topic happens to float by that day. Corporate blogs, by contrast, have to
remain professional and focused on themes their audience expects. The overall content
may be comprised of one or a combination of the following topics:
Information directly related to the company itself: This might be financial statements,
product releases, customer success stories, press coverage, or any other bit
about the business entity as a whole.
Pages:
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421