No one knows more about a project than the people actually bringing
it to fruition.
THE CORPORATE BLOG
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An interesting individual (including the CEO)
More often than not, corporate blogs are written and maintained by an individual. This
brings a different dynamic to the table than a group, because almost all of the advantages
of a team effort are transformed into requirements for the singular author.
Instead of having the cushion of multiple personalities, a single writer must have enough
personality in their writing and topic choices to carry the flag alone. This responsibility is
not for everyone. It requires a mental tenacity for both sticking to a regular publishing
schedule and weathering negative comments, which, in a corporate environment, are
almost expected. In addition, this person must be one of the following:
1. The absolute go-to guy in his area of expertise: This includes executives, product
managers, industry specialists, lead developers, top producers, and chief engineers.
In other words, this is the person regarded within their own company as the top
dog. They are the question answerers, the rain makers, the ones with the sign on
the desk that says ???the buck stops here.
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