However, a blog with a lot of entries might require more than one way of organizing
the archives, as shown in Figure 9-7. Chronological ordering might be the default method,
but offering a tag cloud or categorical arrangement can also be very beneficial to readers
looking for specific classes of content. Having fancy ways to browse stuff can also make
you look cooler.
Figure 9-7. It is entirely reasonable to provide users with multiple ways of searching the content.
Look and feel
Designers often refer to a site??™s interface as the ???look and feel.??? Mountains of thought,
planning, and production work go into developing a site design that brands the corporation
in a way that reflects its values, services, and attitude. This is what makes the web
space so valuable. Companies can present themselves exactly how they wish, and many
spend a lot of money doing just that.
A corporate blog should look like it is an integral part of the parent company, not a redheaded
stepchild created by some maverick designer. Although new pieces of the design
puzzle are required for the content and functionality introduced by a blog (e.g., building the
display of comments and the commenting form), this only reinforces the need to maintain
design continuity between the sections.
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