Content can be organized by whatever aspect of metadata will resonate most deeply with
users. Consider the following options:
Chronological ordering: All posts are listed by date, either backward or forward.
Ordering by keywords or tags: Posts can be searched and ordered by specific words
that describe the content. This can also be represented by a weighted tag cloud.13
Categorical ordering: Generally, blog entries are filed into particular categories, like
???New Widget Releases,??? ???General Company News,??? ???Personal Announcements,???
and so on.
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13. For more information about tag clouds and how to create your own for free, consult
www.tagcloud.com.
Alphabetical ordering by title: This isn??™t particularly efficient unless the first word of
the title is indicative of the rest of the content.
Ordering by important data field: If a travel agency posts every blog entry from a
different location in the world, its blog entries should be searchable by location.
If possible, keep all posts visible on one page. Splitting an archive across more than one
web page defeats the purpose of a person being able to browse all content from one location.
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