???) Clever names do not bode well
for users unfamiliar with the company??™s products or brand. Design Within Reach, a retailer
that sells contemporary furniture, runs a corporate blog called Design Notes.12
Unfortunately, the name is so easily confused with the company??™s products, or possibly a
service, that it opens the door to uncertainty when sitting in the main menu.
If a user has to click the name of your blog just to find out whether it is a blog or not, you
need to reevaluate the menu. People look for the word blog. Anything else is just an invitation
for confusion.
The URL structure
Depending on how your blog is set up and whether you??™re using a hosted solution, your blog
may reside at several different URLs. None holds any particular advantage over the other
except how easy it is for your visitors to remember. Some options include the following:
A subdomain (e.g., blog.yourbiz.com): This is common when DNS information is
pointing to a hosted solution. If you run your blog through Google??™s Blogger service,
for example, you could easily point the preceding sample domain to Google??™s name
servers and it would look like the content is being operated out of your own site.
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