There are many aspects of the blog architecture that need to be considered, such as
adding the section to the site navigation, URL structure and link consistency, the overall
look and feel, and the added functionality a blog requires, like RSS.
Adding the blog to the site menu
A blog is only as important as the company deems it, and that level of importance is
directly reflected in where the blog sits in the site navigation. There are many places to put
it: directly in the main menu, as in Figure 9-6, tucked in a submenu (e.g., within the About
section), or not linked at all (e.g., if the website is very large and the developer does not
wish to clutter an already complicated navigation).
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206
11. See www.gapingvoid.com/Moveable_Type/archives/003307.html.
Figure 9-6. If blogs are important to the company, they might become a top-level choice in the main
menu.
Even if the blog has an official name, it??™s probably better to keep the menu text Blog
unless the name actually incorporates the word blog. (As an example, Bob Lutz, the vice
chairman of General Motors, writes in the ???Fastlane Blog.
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