Weblog entries are
constantly linked to by other sites, and it??™s important to maintain the integrity of
those links by giving each entry a permanent link (sometimes called a permalink),
such as www.bigbizcorp.com/blog/2003/11/07/title-of-post.
Commenting: While some blogs eschew soliciting comments because of comment
spam (covered later in the chapter), it remains an overwhelmingly standard feature
on blogs. Posting content is only the first half of blogging. Comments facilitate a
dialog between writer and audience, and encourage people to return for the conversation,
not just new content from the host.
RSS, Atom, and general content syndication: While the use of RSS is not
mainstream??”even among avid, educated blog readers??”there are too many people
and applications that employ the technology to ignore it. The technology is used by
Yahoo, Google, Microsoft, and other major personalities on the Web, and is steadily
gaining in popularity as people become educated about RSS??™s capabilities.
Trackbacks: While not as critical as other technologies, trackbacks are still a building
block of the modern blog community. They allow other blog writers to reference
your business??™s post by using your post??™s original trackback; this acts as a small
???ping??? to let you know that someone else is talking about your article.
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