THE CORPORATE BLOG
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Locally installed platforms
Every hosted blog solution has its inherent limitations. Those systems are targeted toward
the consumer not needing or wanting granular control over the design and structure. For
any deep level of customization, a company should install, develop, and manage a local CMS.
There are many to choose from, but most share some common requirements and capabilities.
All of them allow full control over the presentation (including template editing and
creation), the ability to develop an entire site (not just a blog), plug-ins, rich support content,
and more. All of this culminates in seamless site integration. Users should never know
that they are tapping into a variety of back-end systems when visiting different areas of a
site??”the design should be consistent from the About section to the blog to the support
forum. This visual alignment can rarely be achieved through strict hosted environments.
There are many, many CMSs to choose from. They come in all shapes and flavors, all levels
of complexity, a range of licenses, and nearly endless bugs and shortcomings. There is no
perfect system.
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