The second advantage of Blogger is its ability to point the entire blog to a custom domain.
This is accomplished by entering some general access information for a host (see Figure 9-3)
and pointing the domain??™s DNS records to ghs.google.com. This enables the business to use
its established domain (e.g., blog.yourbusiness.com) rather than Google??™s internal URL
(yourbusiness.blogspot.com).
THE CORPORATE BLOG
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6. www.blogger.com
Figure 9-3. Blogger allows companies to point the blog toward a custom domain using Google??™s
nameservers.
WordPress.com
WordPress is a popular piece of blog software. It comes in two flavors. wordpress.org is
the home of the WordPress publishing platform itself, where you can download installation
files, search the forums for help, and learn about different plug-ins that extend the
system??™s functionality. It is a CMS that is heavily biased toward blogs, and is covered in
some detail in the next section.
WordPress.com, by contrast, is the hosted version of the software. It operates along the
lines of Blogger??”users create an online account, name their blog, and start publishing
almost immediately with a very intuitive interface and dozens of design templates to
choose from, which can be changed instantly.
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