This is valuable to writers
and editors who may not want to hurdle technology barriers in order to post content.
There are a few hosted services available to companies today.
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Figure 9-2. Blogs hosted on third-party systems often have URLs that are different from their main site.
Blogger
Blogger is the blogging tool owned and developed by Google.6 It is an immensely popular
platform used across the world in dozens of languages by individuals who value express,
push-button publishing. The site boasts well-designed templates, a simple but powerful
user interface, and exceptionally fast publishing times. It is also completely free to use,
including its advanced features.
From a designer??™s perspective, Blogger has two advantages. First, you can get under the
hood and edit the presentation layer. Clever web designers can not only mess around with
the HTML and proprietary Blogger tags in the templates, but also tweak the CSS, images,
and more to wrangle a customized design out of the system. This customization is capped
by Blogger??™s inherent limitations (like the fact that a single template drives both the landing
page and individual post pages, and functionality is limited to available tags), but this is
usually sufficient if all that??™s needed is a blog, not a whole site.
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