WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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4. http://fastlane.gmblogs.com
5. www.joelonsoftware.com
Most of the risks of blogging can be addressed with training. The writers and designers of
the blog need to know exactly what can and cannot be written about, and the audience
needs to know exactly what behavior will be tolerated before being subjected to moderation.
Once these wrinkles are ironed out, the organization can reap the benefits a wellstructured
weblog.
Tangible benefits
When it comes to business blogs, the benefits are both tangible and intangible. There are
some that can be directly measured in numbers, or at least estimated within reason, and
there are some that are very difficult to quantify, but whose results are plainly evident. The
tangible benefits, some of which are listed following, tend to directly influence the success
of the company.
Deliver news faster: If a company chooses to make announcements via its website,
there will be no faster mechanism than the corporate blog.
Gain reader response: One of the most valuable aspects of operating a blog is the
dialog it creates with customers.
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