This type of focused content into the business process is not limited to software manufacturers.
Service-based companies also openly discuss their process and projects??”blogs
exist for architectural design teams, legal teams, advertising teams, consultancies, and
more.
All about the personality
Sometimes the personality of a company leader is all it takes to make a successful corporate
blog. Ideally the person will discuss issues facing the company, the future of the industry,
major product insights, and other topics that the public would expect from a
top-ranking figurehead, but it??™s certainly not required if they carry tremendous charisma.
(Chances are if Steve Jobs were to start blogging, his site would be in the top five mostread
blogs on the planet, no matter what he wrote about.)
THE CORPORATE BLOG
195
9
2. http://blogs.msdn.com/ie
3. ???IE and Standards,??? at http://blogs.msdn.com/ie/archive/2005/03/09/391362.aspx, and
???Standards and CSS in IE,??? at http://blogs.msdn.com/ie/archive/2005/07/29/445242.aspx
Many company leaders are already widely known. Blogs inflate their fame and draw attention
to their company.
Pages:
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388