These blogs are generally technically focused and devoid of
fluff. They are written by people immersed in the process for people who care about the
process, and provide an unprecedented, telescopic viewpoint into an organization.
Often, these blogs are written by a team. For instance, Microsoft employees write a number
of internal development blogs. One of the most popular is IEBlog, where members of
the Internet Explorer team regularly post about the latest developments in the browser
and the browsing industry in general.2 This blog is heavily trafficked by web designers
because it provides frontline insight into the future of the most prevalent browser on the
planet, and thus deeply affects almost everything produced for the Web.
As Internet Explorer 7 began climbing out of the beta stages of development, Chris Wilson,
the team leader, posted two articles on Internet Explorer 7, standards, and forthcoming
CSS compatibility.3 These posts aggregated nearly 600 comments each. They heralded a
pivotal moment in web design, as thousands of web designers began planning for future
compatibility of their websites. Without the expertise of Microsoft??™s team and its willingness
to share their information through a blog, industry professionals might never have
been able to prepare as well as they ultimately did.
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