Businesses operating in the golf industry become breeding
grounds for golf experts.
Taking that one step further, it??™s a natural leap of logic to transform that technical knowledge
and passion for the sport into blogs, as Alpha Golf did with its website, shown in
Figure 9-1. The blog not only discusses the company??™s products and general company
news, but the industry as a whole, from tours to individual players.
Figure 9-1. Alpha Golf uses a blog to discuss its products and the industry
as a whole.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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1. www.movabletype.com
When a company can leverage its industry expertise into an interactive publishing platform
that encourages reader feedback, it creates a winning situation for both parties. Fans of
the organization have a place to gain industry insight from people and organizations they
respect, and the business can connect with its customers on a direct but informal basis.
Insight into the process
An increasingly common practice for technology companies is to support internal blogs
discussing progress, landmarks, dilemmas, and achievements regarding the projects for
which they are responsible.
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