Corporate blogs can easily be built for the same type of content.
Large companies are always in the news. Some of them are constantly being blasted by the
media (like Microsoft, for their never-ending string of lawsuits), while others become
media darlings (like Apple, whose gadgets and secrecy are easy stories for reporters).
Imagine a business blog that works in tandem with the traditional media, making small
announcements, teasing at bigger ones, always one step ahead of the public because it has
the inside track. The audience would be sitting on the edge of its seats, waiting for the
next post. Here are a couple examples of the type of news that might appear.
Product announcements. These are the big announcements that the public waits for. This
type of content is best suited for companies that have a passionate user base??”
people who wait for these announcements so that they can scrutinize the product from
every angle, possibly buy the product, and then give the rest of the world a recommendation
on whether to buy the product.
THE CORPORATE BLOG
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Keep in mind that the size of the user base has nothing to do with the users??™ level of interest.
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