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INDEPENDENT VALIDATION
187
8
Figure 8-10. Companies winning prestigious accolades can display them right on their homepage.
This website uses the Inc. 500 logo as a way of telling the public about the distinction.
Summary
Third-party validation can add tremendous value to your company??™s website. By reinforcing
your marketing message with customer success stories, testimonials, press releases,
and editorial distinctions, you help build your corporate brand value. You also instill confidence
in prospects, helping them understand that you are not marketing in a vacuum, and
that others in the world are using your products or services with enough success that they
are willing to voluntarily share their positive experiences.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
188
9 THE CORPORATE BLOG
For years, many modern businesses have recognized the value of communicating with
their customers about events, news, policy updates, changes in leadership, and other significant
happenings within their organization. In fact, some of that communication has
been made mandatory by law??”any publicly traded company, for instance, is required to
provide quarterly financial information.
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