Without the context of the cake itself, even the yummiest parts by
themselves are not a replacement for the whole experience.
When adding testimonials of any format to a page, make sure to attribute them thoroughly.
At a minimum, you should include the person??™s name and their employer. If possible,
also include their title.
Awards, recognition, and reviews
While case studies and testimonials present a personal testament to the company, awards,
recognition, and reviews are a more objective means of recognizing a company??™s achievements.
For instance, placing a customer quote about a particular product on the product
page tells prospects that at least one other person on the planet really liked the product,
whether it??™s good or not. But if the product wins an award, or receives strong reviews from
trade publications, that tells prospects that the same offering has been recognized for
being a good product after a thorough and objective series of comparison tests conducted
by an independent entity. Both are valuable, but in different ways.
None of this is new to the Web. For years, car commercials have referenced awards that
cars have won (e.
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