If it??™s too much trouble to convert the content to HTML alternatives, at a minimum
export PDF versions and host those instead.
Story length
Case studies, unlike press releases, do not have a soft word limit, and can be formulated
different ways. The ultimate length depends on the customer being interviewed and how
much they offer to the interviewee, plus the richness of the actual story. Never try to force
1,000 words of detail into a 200-word template, and never dilute the content by trying to
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stretch it across an arbitrary minimum word count. By letting your case studies unfold naturally,
you??™ll begin to sense how they can be deployed across the website as they fall into
one of three categories:
Long; story style: These case studies are written to be read over several cups of coffee.
Their elaborate prose and rich detail are written in a story-like manner, and
illustrate how the client solved all their problems using the vendor??™s solutions;
these studies include supporting information, customer quotes, summary bullet
points, and more. Their word count could easily fall anywhere between 500 and
3,000 words.
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