Interactive. Interactive is a loaded term because it means different things to different people.
For some, it??™s a fancy way of saying ???Flash,??? for others, it??™s taken literally and the
reader really does interact with the material. In terms of case studies, it could mean either,
but is better defined as a nontraditional presentation of the success story??”instead of long
pages of prose, the content is wrapped in pieces of interactivity that the user can navigate,
flipping between animated sequences, video content, testimonials, text, diagrams, and
more.
Interactive case studies work best when they are rich in content. Simply turning a story
into a self-running animation sequence of moving text and clever clip art is not enough to
warrant the required development resources. However, if the story is accompanied by animated
diagrams, video testimonials, and an internal menu to select between the different
parts, then the piece becomes a much more viable medium because it demonstrates concepts
not possible with plain text on a page.
Most of the time, interactive case studies are delivered in the Flash platform. This has several
pros and cons.
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