The more whitespace in the design, the better.
This does not mean that every PDF destined for the Web should reinvent your
brand??™s look and feel, but designers should be cognizant of how people will employ
the collateral.
Keep text as text: Layout programs have the ability to convert text to outlines,
meaning that the shapes of the letters are transformed into vector data that cannot
be edited. (This avoids missing font issues with commercial printers.) Since the PDF
format embeds fonts into the file, this is not necessary. Keeping the text as text not
only keeps the file size down, it ensures that the words are selectable via Acrobat??™s
Select Text tool.
Link the links: Acrobat allows designers to embed URL links right into the PDF,
which can be a great way for readers to return to the main corporate site after
reading the document, visit the featured customer??™s website, or launch any website
referenced in the content.
INDEPENDENT VALIDATION
183
8
Provide a link to the reader: You can never expect anyone to have Acrobat
installed, let alone have the most current version. Always provide a link to Adobe??™s
Acrobat Reader, which is a free download.
Pages:
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370